Judging me and you: Task design modulates self-prioritization

An extensive literature has revealed the benefits of self-relevance during stimulus processing. Compared to material associated with other persons (e.g., friend, mother), self-relevant information elicits faster and more accurate responses (i.e., self-prioritization effect). Probing boundary conditions this effect, recent research sought identify whether advantages can be attenuated (or even eliminated) under certain circumstances. Continuing in tradition, here we explored extent which basic aspects task design modulate self-prioritization. The results two experiments demonstrated just such an effect. During both simultaneous Expt. 1) sequential 2) versions a standard shape-label matching task, was reduced when presentation blocked self- or friend-relevant items) compared intermixed items). These findings highlight persistence its sensitivity task-related variation.